It is not the product that is the most important… It is the person!
If you just focus on quoting to win customers, you will will win. It is a numbers game.
But if that’s all you do, you are only focusing on one segment of the customer.
As a small business we must look at the big picture. Long-term retention and additional products have a bigger return on investment through focusing on the relationship.
#ItIsNotTheProductItIsThePerson
#AccountServicingAndSelling
#Relationships
#PracticeManagement
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